MobiKwik - Brand Alliances Role

Brand Alliances - Mobikwik

Job description :

- Act as the key liaison with brand partners with responsibilities that include leading development and pitch strategy for custom co-marketing opportunities with brands, and/or their agencies, in support of company's business goals.

- Leading all co-marketing contract negotiations to deliver the greatest level of marketing support/exposure for the company

- Maintaining and develop relationships with both brands and promotional agencies. Forecasting potential marketing value, budget and ROI on all partnership opportunities

- Develops the most effective messaging within the campaign for the brand.

- Ensures the right creative and promotion mix in conjunction with the partner relationship.

- Tracks program results and performance to ensure key benchmarks are met.

- Creates and organize compelling presentations for internal and external audiences.

- Work closely with Brand Marketing, Business Development, Comms and Events teams on programming to ensure the company secures the right partners, with the appropriate programming, delivering breakthrough programs and creative

- Barter arrangements to be done with Brands to ensure maximum visibility

Requirements :

- MBA+ Previous experience in a similar role (min 2 to 4 years) and or more than 5 years of related experience in marketing partnerships capacity

- SaaS and/or eCommerce knowledge/experience preferred

- Seasoned experience in corporate marketing, brand partnerships, or agency side on partnerships or promotions.

- Good understanding and experience working on partnerships with high quality consumer brands

- Business development experience negotiating complex deals