MobiKwik - Assistant Manager - Growth Marketing - Offline Business

Assistant Manager- Growth Marketing (Offline Business)

- Will own key engagement metrics across the vertical such as retention and MAU, working between product and marketing teams.

- Manage planning & execution of push notification campaigns, sms, emailers and triggers.

- Collaborate with team distribution partners to implement the right user journey.

- Escalate to and drive solutions with product management for identified market specific product issues and gaps.

- Cross-Selling - work within categories to come up with the right co-promotion offers and promote them.

- Strategizing and executing campaigns around innovative marketing constructs.

- Undertaking consumer behaviour studies to develop incentive/engagement programs to drive conversions for various customer segments

- Monthly marketing offer creation & basic hygiene of the vertical on the app