MIVI - Performance Marketing Manager

About The Company:.

- MiVi is an electronic accessories startup founded by two engineers with the goal of making High Quality. Affordable Electronics.

- MiVi has successfully setup India's First Audio Manufacturing Unit in Hyderabad and is the only brand with 100% Made-In India portfolio.

- We are one of the fastest growing TWS brands in India.

- With a vision to become the technology company of India, we are expanding our workforce.

Job Role:.

- We have an exciting opportunity to lead the performance marketing team at MiVi.

- A Performance Marketing Manager needs to expertise in building revenue, traffic, and audience for the brand using paid media including Google Ads, Email Marketing & Social Media Marketing.

Job Responsibilities:.

- Take responsibility for the growth marketing and CRM strategy, processes and implementation.

- Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our website with a focus on paid tactics.

- Responsible for handling larger teams and high-volume budgets approximately 35cr per month.

- Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.

- Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity.

- Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.

- Continuously test and iterate your learnings to find the best multi-channel paid mix for us.

- Be in control of setting your KPIs, particularly around sign-up, activations, cost-per-acquisition and cost-per-activation.

- When needed, work together with cross-functional teams to optimise the delivery of your campaigns and discover new audiences.

- Responsible for onboarding, mentoring, training & up-skilling the team.

- Responsible for P&L of the website with profitable margins.

Skills Required:.

- Degree in Technology, Information Technology, Marketing, Business, or equivalent degree.

- 8 10+ years of experience in the relevant experience in paid marketing.

- A customer focused mindset and great analytical skills.

- Strong business acumen & problem-solving skills.

- Expertise in web analytics & data visualization.

- Clear Understanding on configuration for custom metrics and dimensions/custom variables /Performance Marketing Manager advanced e-commerce.

- Excellent communication skills and ability to present ideas, verbally and in writing.