MIVI - Manager - Performance Marketing

About The Company:

MiVi is an electronic accessories startup founded by two engineers with the goal of making High Quality.

Affordable Electronics.

MiVi has successfully setup India's First Audio Manufacturing Unit in Hyderabad and is the only brand with 100% MadeIn India portfolio.

We are one of the fastest growing TWS brands in India.

With a vision to become the technology company of India, we are expanding our workforce.

Job Role:

- We have an exciting opportunity to lead the performance marketing team at MiVi.

- A Performance Marketing Manager needs to expertise in building revenue, traffic, and audience for the brand using paid media including Google Ads, Email Marketing & Social Media Marketing.

Job Responsibilities:

- Take responsibility for the growth marketing and CRM strategy, processes and implementation.

- Manage Performance Marketing campaigns to help acquire new customers and drive traffic towards our website with a focus on paid tactics.

- Responsible for handling larger teams and highvolume budgets approximately 35cr per month.

- Improve audience expansion and customer lifetime value together with the aim of reducing acquisition costs.

- Be responsible for communicating regular metrics and findings from your campaigns and analyse performance, insights, blockers and areas of opportunity.

- Optimise ad delivery, landing page conversion and under experience driving user activations as efficiently as possible.

- Continuously test and iterate your learnings to find the best multichannel paid mix for us.

- Be in control of setting your KPIs, particularly around signup, activations, costperacquisition and costperactivation.

- When needed, work together with crossfunctional teams to optimise the delivery of your campaigns and discover new audiences.

- Responsible for onboarding, mentoring, training & upskilling the team.

- Responsible for P&L of the website with profitable margins.

Skills Required:

- Bachelor's/Master's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree.

- 8 - 10+ years of experience in the relevant experience in paid marketing.

- A customer focused mindset and great analytical skills.

- Strong business acumen & problemsolving skills.

- Expertise in web analytics & data visualization.

- Clear Understanding on configuration for custom metrics and dimensions/custom variables /Performance Marketing Manager advanced ecommerce.

- Excellent communication skills and ability to present ideas, verbally and in writing.