Milkbasket - Digital Marketing Lead - Performance Marketing/Acquisitions - IIT/IIM/XLRI/JBIMS/SPJAIN/FMS/BITS

Responsibilities - Summarised version

Acquisitions Lead would be responsible for driving growth at Milkbasket. We are looking for someone who takes the complete onus of our Acquisitions via the Digital Channels and driving them at scale. The mandate will involve working from an ideation stage to final delivery - with the help of execution associates, improve the funnels and finally get ROI at scale.

Responsibilities - Detailed Version

- Define the overall plan for digital marketing and work closely with the team to deliver it

- Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget

- Understand the funnel from impression to final conversion and improve at each & every stage for each and every channel

- Measure ROI's and funnel conversion at a campaign level and track improvements

- Advertise on various media channels such as Google, Facebook, Affiliates, Online Marketing networks, ad-networks, and drive new users to the site.

- Works with in-house creative team and agency to come up with new acquisition concepts and creates new communication messages to talk to the masses and bring them to the site to order.

General Accountabilities/Job Responsibilities:

1. Self-Study :

- Spend time on the app and get a first-hand understanding of how the app works.

- Study market research data to build a broad understanding of a typical Milkbasket user

- Analyze funnel data and understand the user movement on the app

- Analyze conversion data and identify pain drop-off points and accordingly build an action plan

- Think of creative concepts to convert and engage users.

2. Marketing Execution :

- Understand acquisition, conversion, and revenue and retention strategy.

- Support in preparing and executing monthly marketing calendar for various campaigns.

- Work with agencies to manage retention campaigns and hit monthly retention and revenue targets.

- Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities

- Perform creative analysis

- Funnel analysis

3. Take Full ownership for execution of various campaigns on revenue and retention.

4. Work with creative designers/web designers to ensure timely execution of campaigns.

5. Manage and own project timelines, creative quality, and content effectiveness.

6. Work with agency to coordinate the campaign content, creative delivery.

7. Create/Work within the reporting framework to analyze the effectiveness of all campaigns.

8. Engage in data analysis to improve and refine campaign performance.

Background Requirements

1. Atleast 2 years work experience working in an Online Product or a Service company

2. Should have worked on Facebook Ad network, Google Ad network, Engagement platforms like Appslyer, Mailchimp etc.

3. Preferably an IIT/IIM/XLRI/JBIMS/SPJAIN/FMS/BITS alum