Milkbasket - City Manager - Marketing

Responsible for acquisition of new customers across all BTL channels for the city

- Create and manage deployment of offline Marketing Campaigns

- Identify new channels to acquire customers in city

- Analyze campaign ROI, ensure acquisition at optimal cost

- Identifying key brand issues, opportunities in city and lead customizing marketing plan for the city

- Monitor and execute on ground activation

- Work with Agencies to recruit / train / deploy promoters

- Ensure proper deployment of promoters to achieve acquisition targets

- Work with branding team to create necessary marketing collaterals for BTL activities

- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities.

- Develop a database of suppliers and promotional agencies, manage existing supplier relationships

- Working with suppliers on project deliveries including their line up, cost negotiation, onboarding to execute campaigns as per plan

- Audit, Documentation of all market activation