Milkbasket - City Manager

Roles & Responsibilities:

- Overall responsibility of target-oriented growth of the business (new customer acquisition) for the city

- Planning, implementing and overseeing all marketing and advertising campaigns at a city level

- Identify opportunities of inorganic growth through partners/vendor acquisitions and drive end to end execution

- Build and maintain a network of reliable external agencies for ATL/ BTL activities

- Identify the areas / micro-markets and execute the launches for geographical expansion within the city

- Plan and maintain weekly / monthly marketing budget and own the marketing ROI

- Manage and oversee a team of business development managers/ executives for field executions

- Maintain an updated understanding of the competitive landscape

- Stakeholder management at the operations level to drive a healthy P&L for the city

Requirement :

- Strong pedigree (IIT/MBA) with 3-5 years of demonstrated experience in high ownership roles in a start-up / FMCG sales role

- Strong people management skills

- Language: Fluent in English, Hindi, Local language (preferred)