Milkbasket - Assistant Manager - Performance Marketing

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Constantly optimize marketing activities to improve return on investment

- Allocate budgets and analyze and recommend modifications to ad spends

- Collaborate with marketing teams to guide A/B creative tests, incrementality tests, and spend scaling tests on campaigns online and offline to identify what works best

- Test new channels and trends (such as voice search, Augmented Reality, Virtual Reality, Digital Out of Home, etc.)

- Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers

- Estimation and allocation of budgets, targeting and segmentation, evaluation of the performance of each channel, and forecasting the performance of campaigns.

- Analyze data or insights to determine industry and consumer trends

- Devise long-term development strategies for product categories

- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category

- Make forecasts for product demand to ensure the sustainability of inventory

- Assume responsibility of budget development and revenue for category