Miles Education - Lead - Brand & Communication

The Brand & Communication Lead is responsible for developing, implementing, and overseeing the company's branding and marketing strategies. They work to create and maintain a strong and consistent brand image, enhance brand awareness, and drive brand growth and equity.

Key Responsibilities:

Brand Strategy Development:

- Develop and execute a comprehensive brand strategy aligned with the company's goals and values.

- Define the brand's positioning, messaging, and unique value proposition.

- Conduct market research to identify customer preferences and market trends.

Brand Identity Management:

- Ensure that the company's brand identity, including logo, visual elements, and brand guidelines, is consistent across all communication channels.

- Oversee the creation and maintenance of branding assets and collateral.

Marketing Campaigns:

- Plan, execute, and evaluate marketing campaigns to promote the brand and its products or services.

- Collaborate with the marketing team to ensure that campaigns are in line with the brand strategy.

Brand Monitoring and Analysis:

- Monitor brand performance and track key performance indicators (KPIs) to assess the effectiveness of branding initiatives.

- Use data and analytics to make data-driven decisions and improvements.

Team Leadership:

- Manage and lead a team of branding and marketing professionals.

- Provide guidance, set goals, and evaluate performance.

Budget Management:

- Develop and manage the branding and marketing budget to maximize ROI.

- Allocate resources effectively to support branding initiatives.

Collaboration:

- Collaborate with other departments such as sales, product development, and customer service to ensure brand consistency and alignment with business goals.

Stakeholder Communication:

- Communicate the brand strategy and its impact to internal and external stakeholders, including senior management.

Qualifications:

- Bachelor's degree in marketing, business, or a related field (Master's degree is often preferred).

- Several years of experience in brand management or marketing.

- Strong understanding of branding principles, market trends, and consumer behavior.

- Excellent leadership and team management skills.

- Proficiency in market research, data analysis, and budget management.

- Strong communication and interpersonal skills.

- Creative thinking and problem-solving abilities.

- Familiarity with branding software and tools.

Note: The specific qualifications and responsibilities may vary depending on the company, industry, and the level of the General Manager of Branding's role within the organization. This job description provides a general overview of the key responsibilities and qualifications for this position.