Mgr/Sr Mgr - Customer Lifecycle Mgmt - eComm

Designation : Manager/ Sr. Manager - Customer Lifecycle Management

Location : Gurgaon

Experience: 5 - 12 Years

Organization : Leading Internet/Online MNC

Job Description:

Requirements:

- 5+ years’ experience in retention, engagement/loyalty marketing preferably in B2C eCommerce environment.

- A born manager and ‘Jack-of-all-trades’. Ability to work independently and collaboratively with various teams across the organization and to drive results.

- Strong presence with excellent verbal and written communication skills.

- Demonstrated prowess with advanced segmentation, customer life cycle, channel performance tracking, funnel analysis and product cross-promotion.

- Ability to think strategically and tactically while delivering results in a high-change, fast-paced environment.

- Expertise in aligning targeting, messaging and program development/execution to specific customer segments.

- Extensive experience in developing and executing successful ROI-driven retention and CRM marketing promotions and campaigns.

- Experience in direct response online marketing is highly desired.

Basic Qualifications:

- A Post Grad degree or diploma in the fields of communication, marketing, PR and advertising. MBA is a plus.

- 3 years minimum of online direct response marketing.

- Proficiency with MS Office, especially intermediate to advanced Excel.

- Excellent knowledge of various analytics systems (such as web and CRM).

Mail resume with Subject: Customer Lifecycle Management