MGM Muthu Hotels & Resorts - Manager - Digital Marketing

Timings : 2 pm to 11 pm IST

Location : Work from home

About MGM Muthu Hotels :

MGM Muthu Hotels is a collection of hotels spread across 4 continents and operates over 44 hotels and 9000+ rooms. The MGM Group company was founded by Dr. M.G. Muthu in 1963. Ever since MGM Muthu Group has diversified in various businesses and has created a global footprint. The hotel's division is on a high growth trajectory and growing rapidly in all regions.

At MGM Muthu Hotels we believe in the 5 golden rules, Truth, Hard Work, Integrity, Character and Hope and looking for like-minded individuals to join our global family.

- The Job Overview A Digital Marketing Manager will play a crucial role in driving the direct business through the brand website through maintenance of the website using the CMS, developing an annual marketing plan, driving key objectives, current initiatives and relevant marketing activities in line with the business requirements and discussion with the Group Marketing Director.

- The role will be responsible for coordinating with the marketing communication team of designers and writers along with the various vendors driving the direct business to ensure commercial targets are achieved.

Job Responsibilities :

- Strategize and implement the overall digital marketing strategy

- Manage and train the rest of the team for the maintenance of the brand website

- Create and execute paid campaigns on channels to drive maximum direct bookings

- Manage and oversee various digital marketing channels

- Prepare and manage the digital marketing budget

- Suggest activities for improving the quality of online content

- Track and measure SEO and Google Analytics metrics and provide reports

- Share weekly reports of various digital marketing activities measuring ROI and KPIs

- Research and forecast future sales and performance trends

- Lead, supervise and motivate members of the digital marketing team

- Research competitors and provide suggestions for improvement

Qualifications :

- Bachelor's degree in marketing or relevant field/ P.G preferred.

- A minimum of 5 year experience in a digital marketing in a hotel company.

- In-depth knowledge of various social media platforms, best practices, and website analytics.

- A solid understanding of HTML, CSS, CMS, and JavaScript is required.

- Highly creative with excellent analytical abilities.

- Outstanding communication and interpersonal skills.

- Up-to-date on the latest trends and technologies in digital marketing.