MFine - SEO/SEM Specialist

Job Title: SEO/SEM Specialist

Job Summary:

We are seeking a highly skilled SEO/SEM Specialist to join our marketing team. The SEO/SEM Specialist will play a crucial role in optimizing our website to improve search engine rankings, drive organic traffic, and generate leads organically. The ideal candidate will possess a deep understanding of SEO/SEM best practices, search engine algorithms, strategies for ranking improvement, lead/revenue generation, managing & optimizing search engine marketing (SEM) campaigns to maximize ROI.

Responsibilities:

SEO:

- Perform keyword research to identify high-volume, relevant keywords for our website content.

- Conduct on-page optimization, including optimizing meta tags, headers, and content for targeted keywords.

- Develop and implement off-page SEO strategies, such as link building and outreach, to improve website authority and rankings.

- Utilize data-driven insights to identify opportunities for content optimization and lead generation enhancement.

- Monitor website performance using SEO tools like Google Analytics, Google Search Console, and SEMrush.

- Analyze website traffic and user behavior to identify areas for improvement and optimization.

- Collaborate with content creators to ensure SEO best practices are incorporated into content creation processes.

- Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms.

- Provide regular reports on SEO performance and make recommendations for improvements.

- Work closely with other marketing team members to integrate SEO strategies with other marketing initiatives.

- Perform competitive analysis to identify opportunities and threats in the search landscape. SEM:

- Build, optimize and scale effective digital marketing campaigns to drive user acquisition across major Ad-platforms like Google, Bing, Facebook and Instagram

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Collaborate with Internal Teams to create landing pages and optimize user experience for the Ad conversions

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

Qualifications:

- Any degree is considerable

- Min 4 + Years of experience in digital commerce/early stage startups

- Proven experience as an SEO Specialist or similar role, with a strong track record of

- improving search engine rankings and organic traffic.

- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.

- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.

- Experience with website optimization techniques, including on-page optimization, technical SEO, and off-page strategies.

- Must be Google Ad-words certified. Should have deep knowledge and understanding of global ad platforms (Google, Facebook & Instagram, Bing, etc.)

- Strong understanding of current online marketing concepts, strategy and best practices

- Strong knowledge and In-depth understanding of Advanced Excel and Google Analytics

- Should have handled minimum advertising budget of - 15 lakhs/month

- Creative problem solver with a passion for staying ahead of industry trends and developments in search engine technology.

- Strong analytical skills and the ability to interpret data and metrics to drive actionable insights.

- Good communication and collaboration skills, with the ability to work effectively in a team environment.

- Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.

About mfinemfine (Novocura Tech Health Services) :

We strongly believe that consulting with your trusted doctor should not be as complicated and time consuming as it is today! Scheduling an appointment, taking the day off work, waiting at the clinic for hours can all prove to be extremely tiresome, especially when you are feeling under the weather.

Mfine aims to make your access to trusted healthcare simple, fast, and effective. We believe in improving the overall health care delivery experience. We intend to help you heal quicker and better without having to wait needlessly.

With a powerful combination of highly experienced, compassionate doctors and state-of-the-art technology, we, at mfine, believe in delivering top-quality health care at every step. mfine's approach is to aggregate primary care demand onto a digital platform and create a hyper local care delivery network of providers. Branded clinics/hospitals, particularly the mid-sized ones, view this as the 'Cloud Clinic' they are looking for and missing today.

Uniqueness of mfine :

There are 4 fundamentally differentiated capabilities of mfine platform :

Its hospital lead and not individual doctor lead So better, maturity of processes, quality, and brand trust.

Remote diagnosis and treatment with data: devices, and home vitals and sample collection.

Scalable with care team concept. 24x7 care team for case prep, case follow up and all front ending with the consumer.

Increased Doctor Productivity with use of AI driven apps/tools for the doctors both the Sr. Consultants and as well as care team doctors

About Founders :

Ashutosh and Prasad are technology entrepreneurs and have built and run large businesses and teams. Ashutosh is the Co-founder of Myntra and was pretty much involved in every part of the business through the last 10 years. Prasad was the Chief Business Officer of Myntra and was instrumental in shaping Myntra's strategy and growth over the last 4-5 years. Both are technologists and led Myntra through industry shaping moves, be it building a premium consumer brand, leading the way in m-commerce or creating growth with technology and consumer experience.They grew passionate about consumer internet opportunities in India as they built Myntra to be a billion-dollar online fashion platform from ground up.mfine is the venture they started after moving on from Myntra in Jan 2017. They have put together avery strong initial team that brings with it technology, business and healthcare experience/expertise.

[Platform] mfine's platform manifests into a consumer app and a care team app (for doctors and care team). The apps are powered with AI/BOTs that enrich the interaction between the consumers and doctors, make the clinic workflows efficient and deliver a proactive care experience for the users with personalized information/notifications. The App is the go to place for all data for the consumers and providers be it historical records or real time streaming from connected health devices. At the backend of the apps is the integration with provider network that enables smooth admin & operations between mfine and each provider.

Company Details :

Industry: Healthcare

Company Incorporation: Feb 2017

Website: https://www.mfine.co

No of Employees: 350+

Head Quarters: Bangalore

Founders :

Prasad Kompalli https://www.linkedin.com/in/prasadkompalli/

Ashutosh Lawania https://www.linkedin.com/in/lawania/

Success Review :

Over 5,00,000 customers have consulted on mfine in the last 12 months and customer base is growing 50% month over month.

More than 2500 MD/MS doctors, including some of India's top doctors from over 500+ reputed hospitals practice across 24 specialties on mfine.

Mfine has been able to expand their reach beyond the physical boundaries of the cities and have served over 1000 towns in India.

Mfine's care team of more than 100 in-house doctors are working alongside the AI system offering best possible diagnosis and care.

Our AI engine has the ability to diagnose and triage over 1200 common diseases.