MFine - Content Specialist - YouTube Channel

Content Specialist - YouTube

What you'll do :

- Collaborate with different stakeholders and execute the YouTube strategy.

- Own the overall marketing operations of the brand's YouTube channel.

- Drive YouTube SEO efforts by optimizing the videos with the help of optimization tools.

- Drive viewership and engagement on the YouTube videos (organic as well as paid).

- Analyze YouTube search trends and identify viable topics for content creation.

- Monitor competitor channels and draw meaningful insights from the same.

- Monitor and report the performance of the channel and its videos.

- Responsible for Online Reputation Management on YouTube.

What you'll need to succeed :

- 3-5 year's experience in managing a YouTube channel (End to End).

- Hands-on experience on Google & YouTube Analytics.

- In-depth understanding of YouTube SEO elements.

- Experience of using YouTube optimization tools like VidIQ/Tubebuddy.

- Proficiency in English language.

- Having worked with a health brand would be a plus (not mandatory).