Metropolis - Lead - Consumer Acquisition & Growth Marketing

Role Title: Lead Consumer Acquisition and Growth Marketing

Role Summary:

We are seeking an experienced and entrepreneurial individual to lead the consumer acquisition and growth vertical for Metropolis Healthcare's business in India.

The person would be responsible for driving new acquisitions through various channels, engaging prospective customers, and being the customer acquisitions champion. This would include defining and executing customer acquisition strategies, executing on strategic programs, and identifying new opportunities or important market requirements for growth.

The role will report into the head of consumer marketing.

Working with Marketing, Product, Tech, Medical Affairs, Finance

What the role entails

Key accountabilities/responsibilities :

- Develop a deep understanding and knowledge of consumer healthcare segment, audiences & buyer personas. Undertake consumer research to identify user needs and current friction points and produce analysis or consumer understanding-backed ideas to unlock growth.

- Develop and execute data-led strategy, business plan, and marketing programs to drive consumer acquisition and adoption of Metropolis products and services.

- Devise strategies to scale beyond the usual and broaden the top of the funnel using paid and unpaid digital acquisition channels. Uncover creative, non-traditional, and cost-effective new methods of acquiring users.

- Use data-driven strategy to identify trends/patterns and opportunities for innovation and make optimization recommendations across the buyers journey.

- Measure, track, and report on marketing efforts through structured dashboards. Be responsible for achieving targets identifying new and creative ways to increase organic and paid customer acquisition.

- Define, test, and scale innovative product/services & engagement programs to win and retain users.

- Build and effectively manage networks across cross-functional teams including marketing, partnerships, telesales, and product to drive alignment and execution.

What we are looking for in you-

- Top of the line digital marketing leader with relevant top-of-the-funnel experience in scaling up digital businesses and the ability to build out ideas & growth marketing to accelerate business.

- Entrepreneurial mindset and experience running a profitable &/or sustainable consumer acquisition strategy.

- Ability to make decisions in a changing environment, anticipate future needs and drive results. Use data to take decisions - Dashboards, Segmentation Analysis etc

- Excellent knowledge of online marketing tools and best practices. Knowledge of Analytics, Attribution, and Planning tools. Must have experience of working on diverse types of paid channels, SEO, content marketing, affiliate marketing etc.

- Strong stakeholder management and communication skills.

What we promise to you- An opportunity to shape an unorganised industry and help millions of customers use Metropolis services with trust and efficiency.

- Passionate colleagues who will share the dream and drive to deliver the most trusted, convenient, and innovative experience health and diagnostics.

- Set up and support to quickly experiment & test ideas that bring impact in every stage of product development & discovery.

- Opportunities to speed up your learning and development across your role relevant areas.

Role Demands (travel)No

Location: Mumbai / Bangalore

Education: Premium B School background with proven learning agility

Experience : 7+ years of work experience in Consumer Marketing & Acquisition in either eCommerce, consumer technology or HealthTech business

Stakeholder interfaces - Product, Analytics, Engineering/Tech, Finance, Senior Management