Messe Muenchen - Marketing Manager

Marketing Manager

Roles and Responsibilities: (including but not limited to):

- Planning

- Will be responsible for working with Project Directors for the trade show concepts.

- Planning & executing & tracking and managing the marketing and communication budgets effectively.

- Will be responsible for creating strategies to increase footfalls at the trade fairs.

- Brand positioning.

- Will be responsible for end-to-end marketing & branding activities.

- Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers.

- Responsible for editorial direction, design, production and distribution of publications and collaterals.

- Will be responsible for innovative marketing ideas and independently executing the marketing plan.

Marketing Operations:

- Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed.

- Will be responsible for marketing and promotions of existing concepts.

- Will be responsible for creating new concepts/schemes in consultation with Project Directors.

- Will be responsible for creating all marketing collaterals for the portfolio of trade fairs.

- Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them.

- Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events.

- Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions.

- Supporting head of department in vendor appointment process.

- Coordinate with PR agency to gather reports on distributed releases.

- Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc.

- Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message.

Reporting Structure & Task Sheets:

- Direct reporting to the Head of Marketing/CMO.

- Responsible for giving direction to marketing managers, whenever required.

- Responsible for conducting weekly/bi-weekly meetings with project teams.

- Timely following and executing the Task sheet' and Marketing Plan'.