Merino Industries - Senior Manager - Loyalty Engine & Merino Skilling Centres

Role:

- Experience in designing cluster marketing campaigns basis data analytics

- Sound understanding of designing the consumer journeys across clusters

- Design, implement and manage all marketing communications with enrolled members via email, SMS, What's app

- Analyse the ongoing trends on enrolment and member transactions and design specific marketing campaigns around it

- Create, manage and deploy customer retention and activation program to drive tertiary sales

- Establish and manage relationships with agency to ensure smooth programme operations.

- Manage program call centre placed at agency sites

Skills Required:

- Loyalty Program's marketing & analytics knowledge

- Technical and Managerial experience in developing & growing a loyalty program

- Customer loyalty programs, an understanding of loyalty principles - RFM analysis

- Excellent internal and external communication skills

- Agency management

- Vendor negotiation