Merino Industries - Senior Manager - Digital Marketing

- Experience of running 360- digital marketing campaigns including search, social, email, ORM, video, mobile etc.

- Understanding of integrating brand core value proposition with digital channels. Using social media to amplify brand messaging.

- Measure and report performance of digital marketing activities against KPI's. Creation of quarterly plans adhering to KPI's, & ensuring the same are delivered

- Good understanding of digital technologies including latest tools (social, SEO, ORM), website backends, app ecosystem etc.

- Experience of using CRM for lead management. Conducting weekly reviews with sales team to understand lead quality & doing management level reporting on the same.

- Proven record of using digital analytics platforms like Google Analytics to analyse digital data & draw business ready insights from the same

- Experience of managing lead generation campaigns using digital channels. Ability to work with agency partners to deliver on high quality lead

- Collaborate with Digital agencies and other vendor partners.

- Co-ordinate with cross functional team and get the work delivered.

- Through with B2B digital marketing best practices.

- Experience of creating management level reports, presentations & doing presentations as & when required.