Merino Industries - Product Manager - Laminates

To effectively manage and lead product manager role. To leverage market research for direct value generation for the business in line with the industry trends/best practices to deliver superior business outcomes for customers, partners, decision makers, strategists and operational team.

RESEARCH:

- Research competition and allied products in the panel industry in terms of range, colours and designs and new products

- Meet stake holders both external and internal and analyse the data, identify the gap in our offerings and respond to the same.

- Understand the world trends in terms of colour and design and finishes - Meets influencer & conducts programs to understand trends in design.

- Disseminate information to influencers on new trends through marketing and update the range as per the trends.

PRODUCT LAUNCH:

- Take responsibility for the complete life cycle of the product.

- Define time lines and roadmap for product launch.

- Give detailed information to marketing for new product.

- Give feedback to technical team on new products launch.

- Facilitate product and design development with production team.

PRODUCT PORTAL:

- Own and update internal portal on product information.

- Create technical data /sales training for any new product launch - Orienting, and training on product know how to the concerned internal stakeholders.

- For any new design /finish launch create usage point in interaction with external stake holders like Architect and interior decorators. Also, work with marketing on promoting it.