Merino Industries - Manager - Loyalty Marketing

Role:

- Manage and enhance the Merino Influencer program for niche category of customers (Architect and interior Designers)

- Design, implement and manage all marketing communications with enrolled members via email and website.

- Analyze the ongoing trends on enrolment and member transactions and design specific marketing campaigns around it.

- Upgrade the program offerings and constantly acquire new program benefits through continued efforts of getting additional value for enrolled members.

- Establish and manage relationships with agency to ensure smooth programme operations.

- Run and engage members at program social website through different digital marketing tools and campaigns (SEO, SEM, Affiliate marketing, email, lead generation).

- Manage program call centre placed at agency sites.

Skills Required:

- Loyalty Program's marketing & analytics knowledge - For Architects & Interior designers

- Technical and Managerial experience in developing & growing a loyalty program

- Solid background in customer loyalty programs, an understanding of loyalty principles and an ability to drive enhanced customer loyalty

- Hands on Digital Marketing and its respective tools will be an added advantage

- Excellent internal and external communication skills

- Agency management

- Vendor negotiation