Merilytics - Manager - Branding & Marketing

Position

The Manager - Branding & Marketing at Merilytics will play a critical role in shaping and positioning the Merilytics brand across offline and online platforms through 360-degree marketing and branding activities and initiatives covering - Social media marketing, Content marketing, Event Management and Marketing, Recruitment Marketing, , Public Relations, , Employer branding etc. He/she will work with multiple internal and external stakeholders to actively contribute to Merilytics' branding and marketing initiatives.

Location: Hyderabad, Telangana

Roles and Responsibilities

The roles and responsibilities of Manager - Branding & Marketing will include the below:

- Work with Leadership team to better understand the target audience of Merilytics and create strategic plan for branding and marketing activities

- Be the overall brand custodian from the company's perspective, and ensure consistency across the organization in utilization and communication of the brand

- Create long-term and short-term branding & marketing content strategy and engagement plan for social media platforms, website , and public relations

- Develop the PR strategy in order to improve the number of media mentions and media coverage for the brand

- Identify and onboard the appropriate creative agencies to work with for various branding and marketing initiatives

- Provide design and direction for digital (videos, infographics, flyers, brochures etc.), physical (merchandise, standees, booths, etc.), and other visual communications media collaterals for the company

- Create opportunities for employer branding and explore opportunities to engage with various undergraduate and post-graduate campuses through activities such as competitions, fest sponsorships, leadership talks, Pre-placement talks etc.

- Enhance the quality of and ensure brand consistency in messaging across all platforms by working closely with all the business and functional areas. This includes managing the internal communications as well.

Pre-requisites and skillsets required to apply for this role:

- Three plus years of experience with brand management, social media management, content creation, copy writing, graphic design, and Public Relations

- Knowledge of digital marketing tools and techniques

- Strong verbal and written communication skills

- Strong creative thinking skills

- Experience in working on graphic design and video editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, After Effects, Canva etc. is preferable

Why Explore a Career at Merilytics:

- High growth environment: Semi-annual performance management and promotion cycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility

- Cross Domain Exposure: Opportunity to collaborate extensively with other functions within the company and also the Leadership teams

- Entrepreneurial Environment: Intellectual freedom to make decisions and own them. We expect you to spread your wings and assume larger responsibilities.

- Fun culture and peer group: Non-bureaucratic and fun working environment; Strong peer environment that will challenge you and accelerate your learning curve.