Merilytics - Director - Branding & Marketing

Director Branding

Job Description - "Director - Branding & Marketing"

Company Profile :

Merilytics is a fast-growing analytics firm offering advanced analytics solutions to clients globally. We combine domain expertise, advanced analytics, and technology to provide robust solutions for clients' business problems. You can find further details about the company at https://merilytics.com

We partner with clients in industries such as Private Equity, CPG, Retail, Technology, Logistics, Healthcare etc. by providing analytical solutions to generate superior returns. We solve clients' business problems by analyzing large amount of data to help guide their Operations, Marketing, Pricing, Customer Strategies, and much more.

Position :

As the Director of Branding & Marketing, you will be responsible for designing and developing the Merilytics brand story. The role will focus on brand management, digital and social media management, PR activities, related stakeholder management (internal and external), thought leadership on Branding initiatives, content creation for mass communication, events, and internal communications.

Location: Hyderabad, Telangana

Roles and Responsibilities :

- Define and execute corporate brand strategy, resulting in consistent branding, messaging, and positioning.

- Responsible for elevating the brand presence of Merilytics and its verticals, both internally and externally to a global audience

- Engaging with business verticals and functional areas of the company (such as HR, learning & Development etc.) towards thought leadership on branding, positioning, content creation and communication.

- Lead the team in the development and execution of marketing communications collateral for various distribution channels - internal, reports, articles, videos etc.

- Creating business messaging for PR, Website, social media in different formats (video, static)

- Develop and execute social media content and brand strategy.

- Help design, plan, and execute high-profile events for internal and external purposes, which include employee engagement, community engagement and talent engagement.

- Identifying and engaging with industry bodies for brand visibility through knowledge partnerships, conferences etc.

- Develop high quality vendor network to complement in-house capabilities on Brand development and management.

Pre-requisites and skillsets required to apply for this role:

- 8-15 years of relevant work experience especially in building the brand identity of mid-size organizations, and background in B2B marketing is a plus.

- Outstanding written and verbal communication skills with the ability to create brand messaging with simple and intuitive communications.

- Proficiency with Email and Microsoft Office applications (Excel, Word and PowerPoint).

- Excellent project management skills with ability to work on simultaneous projects in a high-paced, rapidly evolving agile environment.

- Team player with an ability to work independently and manage business ambiguities with a self-starter approach.

Why Explore a Career at Merilytics:

- High growth environment: Semi-annual performance management and promotion cycles coupled with a strong meritocratic culture, enables fast track to leadership responsibility.

- High quality of work experience: Interesting and challenging nature of work, that always keeps you excited and motivated.

- Entrepreneurial Environment: Intellectual freedom to make decisions and own them. We expect you to spread your wings and assume larger responsibilities.

- Fun culture and peer group: non-bureaucratic and fun working environment; Strong peer environment that will challenge you and accelerate your learning curve.

Other benefits for full time employees:

- Health and wellness programs that include employee health insurance covering immediate family members and parents, term life insurance for employees, free health camps for employees, discounted health services (including vision, dental) for employee and family members, free doctor's consultations, counsellors, etc

- Corporate Meal card options for ease of use and tax benefits

- Work dinners, team lunches, company sponsored team outings and celebrations.

- Reimbursement support for travel to the office, as and when promulgated by the Company.

- Cab reimbursement for women employees beyond a certain time of the day

- Robust leave policy to support work-life balance. Specially designed leave structure to support woman employees for maternity and related requests.

- Reward and recognition platform to celebrate professional and personal milestones.

- A positive & transparent work environment including various employee engagement and employee benefit initiatives to support personal and professional learning and development.