Purpose Position exists to pursue and drive specific goals in Digital consumer communications, brand building, lead generation and conversion, through incisive usage of digital, social media and new age platforms and online techniques and analysis. Scope of Responsibility - Total sales revenue supported: INR 750 Cr Essential Job Functions - Creation and execution of Digital/Online Promotional tools suitable to generate brand trials through consumer communications to meet brand needs - Execution of Social Media Marketing efforts and quality content on Twitter, Facebook, Instagram, Youtube etc. - Develop other, relevant social media outlets to support and expand Consumer Health digital presence - Execution of Search Engine Optimization / Search Engine Marketing on a continuous basis - Maintaining and upkeep of website with relevant up-to-date data and support with copywriting that will make an impact, support the brand and online traffic. - Continuous review and active management of the website and other online assets including Google Analytics, Social listening etc. Interact with Global BT team for implementing global digital strategy and plans and reporting. - Work demands creative flair, up-to-date knowledge of digital trends and keeps CH in the lead for digitalization. Work well under pressure and to strict deadlines Basic Qualifications - Bachelor's degree in Marketing / Communications / Mass Media / Journalism or related field - 5-10 years of relevant experience in Digital Marketing, Communication Designing & Execution, including e-commerce media strategies in IT, ITeS, Consulting or e-commerce organization Knowledge and Skills - Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and optimize marketing programs. - Strong digital copywriting, design, content marketing, and verbal communication skills required - Prior digital marketing experience in an e-commerce, banking, OTC, FMCG or media environment - Ability to think out of the box, prioritize, multitask, focus and influence - Must have proven ability to translate customer insights into successful digital marketing programs and a high degree of creativity to find new, compelling ways to reach and communicate to customers - Experience in website management/basic HTML/content management systems - Fluent in Google Analytics software/Social media-Facebook, Instagram, Twitter, You tube - Ability to interpret and apply brand standards to online marketing initiatives - Strong ability to present digital marketing concepts and receive feedback - Deep interest in keeping up with digital trends that can positively impact our business - Experience with Customer Relationship Management Systems, email management systems - B2B and B2C digital marketing experience - Knowledge of Corel, Dreamweaver, Flash & other graphic software - Learning agility

Mumbai

Merck Group - Manager - Digital Communications 

Merck Group - Manager - Digital Communications  ,Job Description for Merck Group - Manager - Digital Communications  in Merck Group in  Mumbai for (5-12) years of experience. Apply Now!

Job Description for Merck Group - Manager - Digital Communications  in Merck Group in  Mumbai for (5-12) years of experience. Apply Now!