Meragi - City Head - Sales - Catering Segment

Key Responsibilities

1. Category Sales Leadership

Revenue Growth:

- Drive catering sales along with Sales Org to achieve monthly/annual revenue targets for the category in Hyderabad.

- Develop and execute sales strategies to enhance conversions on leads.

- Leverage upselling opportunities to maximize project level profitability.

Market Expansion:

- Identify and penetrate untapped markets and niches in Hyderabad for growth opportunities.

Sales Support & Enablement:

- Update and train Sales org on product, offerings and processes.

- Develop and execute incentive programs to build and maintain excitement of Sales org in category

2. Vendor Base Management

Vendor Onboarding & Evaluation:

- Identify white spaces in caterer portfolio and onboard high-quality caterers, suppliers, and service providers to meet Meragi's standards.

- Ensure evaluations and audits of vendors, including kitchen visits to assess hygiene, food quality, and safety standards.

- Establish clear contracts, including pricing, deliverables, and service-level agreements (SLAs).

Vendor Relationship Management:

- Build strong relationships with vendors to ensure commitment, reliability, and mutual trust.

- Conduct internal reviews to evaluate vendor reliability, service quality, and responsiveness and take action wherever necessary.

- Act as the primary point of contact for vendor escalations, resolving issues promptly and effectively.

1. Cost Optimization:

- Negotiate pricing and payment terms with vendors to optimize costs without compromising quality while growing Meragi margins.

- Identify and onboard alternative vendors to create competitive pricing and reduce dependency on a single supplier.

2. Operations Management

Event Execution:

- Plan and oversee all catering executions in the city, ensuring smooth execution of events, from logistics, final service delivery to final customer feedback.

- Coordinate with vendors and internal teams to meet client expectations for food quality, presentation, and timeliness.

Inventory and Resource Management:

- Monitor inventory levels, equipment availability, and resource allocation for events.

- Work with the procurement team to ensure high-quality supplies at optimal costs.

3. Team Leadership:

Team Development:

- Recruit, train, and manage a high-performing team of Catering Experts, Chef in Residence, Project Managers, and support personnel.

- Support team in customer handling, product knowledge, and operational efficiencies.

Performance Management:

- Set clear KPIs for the team and monitor progress regularly.

- Provide mentorship, coaching, and feedback to drive individual and team performance.

Conflict Resolution:

- Address escalations and resolve conflicts between clients, vendors, or team members promptly and effectively.

4. Strategic Planning:

Data-Driven Decision Making:

- Analyze sales and operational data to identify trends, bottlenecks, and opportunities for improvement.

- Generate regular performance reports and present insights to senior management.

Service Innovation:

- Lead efforts to introduce new offerings such as live food counters, modern cuisine options, or innovative presentation styles tailored to the Hyderabad market.

- Stay updated with catering trends and recommend strategies to differentiate Meragi in the local market.

Financial Planning:

- Take ownership of CM1 for the city in alignment with corporate goals.

5. Customer Experience and Quality Assurance

Client Satisfaction:

- Track CSAT for the city and take initiatives to improve the metric as per Corporate ambitions.

- Ensure an exceptional end-to-end client experience, from initial consultation to event wrap-up.

- Conduct post-event internal feedback sessions and implement improvements based on client insights.

Quality Control:

- Regularly audit the food, service, and presentation quality at executions to ensure consistency and excellence.

- Oversee food tastings and work closely with Chefs to customize menus that align with client preferences.

Complaint Resolution: Address any service or quality complaints immediately to protect the brand reputation.