Meesho - Senior Manager/Associate Director - Content Strategy

About the Team

Want to be a trailblazer? Love the idea of charting new territories in e-commerce?

Well, here's your chance.

Imagine you saw your favourite influencer in a chic, show-stopping attire.

Unfortunately, you can't seem to find it anywhere online! Does that mean you can't buy it? Absolutely, not.

Well, that's what you as Senior Manager/Associate Director - Content Strategy & Operations are going to help Bharat with!

As a key member of our newly launched 'Live Commerce' team, you will play a pivotal role in building a creator/influencer network. The vision of our team is to enable creators/influencers to give customers an immersive and trustworthy shopping experience through live streaming.

But we are not all work and no play - from weekly "no shop talk" team calls to board game nights, every team has its own fun rituals. As one of the first members of the

Live Commerce team, you will help build such rituals and play an intrinsic role in building the team's culture. So join us in leading the next big thing in Indian ecommerce!

About the Role

As Senior Manager/Associate Director - Content Strategy & Operations, you will be our Live Commerce champion.

Working closely with the Live Commerce General Manager(GM), you will own and lead the overall content strategy and operations for the live stream. This includes (but not be limited to) conceptualising, implementing, and crafting various forms of video content and working with the content creators who stream the products live on the platform.

As a founding member of this org, you have the tremendous opportunity to solve 0-1 problems and then scale them 10X. Oh, and all of this in one of the most sought after spaces in the internet commerce world. So join us!

What you will do :

- Work closely with the GM and Head of Categories to create and own the content strategy playbook for Live Commerce

- Benchmark and update the playbook based on learnings from stakeholders, competitors, and pioneers

- Work with the Category/Business team to enable content creation by hosts for different types of live streams

- Ensure that the content created is easy and intuitive for hosts by working with the Creator activation and Retention teams

- Train onboarded hosts on Meesho's content strategy

- Ensure smooth implementation of content in every live stream

- Analyse the success and failures of the content in the live streams and build recurring feedback loops for content strategy

- Ensure high engagement among hosts

- Build an exceptional team of Content Strategists

- Work with Tech and Legal to define and scale content moderation policies and tools

What you will need :

- 5-10 years of total work experience

- 4+ years of experience in content strategy and management roles

- Outstanding leadership and organisational skills

- Proven project management skills

- Strong track record with proven growth in your current organisation

- Track record of hiring, developing and leading a team

- Bonus points for experience in startups/tech companies in similar roles

About Meesho

Meesho is India's fastest growing e-commerce company. We started in 2015 with the idea of helping mom & pop stores to sell online. Today, 5% of Indian households shop with us on any given day. We've helped over 15 million individual entrepreneurs start online businesses with zero investment. We're democratising internet commerce by offering sellers a 0% commission model on our platform - a first for India. We aim to become the e-commerce destination for Bharat.

We're currently valued at $4.9 billion, with marquee investors supporting our vision. Some of them include Sequoia Capital, Softbank, Fidelity, Prosus Ventures, Facebook and Elevation Capital. We were also featured in Y Combinator's 2021 Top Companies

List and were the only Indian startup to make it to Fast Company's The World's 50 Most Innovative Companies in 2020. We ranked 6th in Linkedin's Top Startups List 2021. Our strongest asset is our people. We have gender-neutral and inclusive policies to promote our people-first culture. Please check out Meesho's career page for our openings.

Our Mission Democratise internet commerce for everyone.

Our Vision Enable 100 million small businesses in India to succeed online