Meesho - Program Manager - Category Marketing

About the Team:

Did you know that grocery has the biggest share of the overall retail spend in India? In fact, grocery is projected to be an $800B market in 2024 of which, the majority contribution will come from non-metro cities. As Assistant Program Manager (APM)/ Program Manager(PM)- Category Marketing, you will lead Meesho towards becoming the preferred destination for groceries.

Our Grocery team at Meesho interacts closely with all stakeholders to develop the right strategies to penetrate the grocery sector in tier-2, tier-3 cities. Our team consists of highly energetic individuals who take complete ownership of their tasks and never shy away from going the extra mile. Plus, we are a family here and often find ways to spend quality time together.

About the Role:

As PM - Category marketing, you will work closely with the Growth, Category and Supply chain teams to successfully deliver on cross-functional programs with primary objectives being high customer adoption and wallet share capture. You will partner up with business leads to identify roadblocks/inefficiencies and come up with solutions on how to resolve them. You will collaborate with your teammates to ensure the right decisions are made at the right time through appropriate communication. You will ensure that plans are intelligently adjusted to reflect vital fluctuations in goals and requirements.\

What will you do:

- Design and deliver communication/distribution strategies to improve Daily active users

- Introduce DAU and conversion driving events, constructs and flow changes

- Systematically manage demand to ensure best customer experience

- Engage with Category and Warehouse leaders to streamline processes and simplify execution with actionable plans

What will you need:

- Masters degree in Management preferable

- Overall experience of 2-5 years in an e-commerce startup

- Experience in managing projects across cross-functional teams and building sustainable processes

- Ability to represent projects from business, product and technical perspectives

- Ability to make data-driven decisions, resolve conflicts and negotiate like a pro

- Proven project-management skills

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.