Meesho - Growth Associate

Description:

About the team:

Did you know that about 5% of Indian households shop with Meesho every day? Well, our User Growth team wants to do more we want to help fulfil Meesho's Vision to enable small businesses of Bharat to succeed online. As Growth Associate - HER, you will join forces with us in making this happen

Within User Growth, we are the Habit, Engagement and Resurrection (HER) team. And we especially focus on growing the base of users on the platform by improving retention and engagement . You will be part of a true rocketship driving autonomous growth for the company by optimizing user communications across different engagement channels.- As part of the team, you will also work with Program- Managers, Business Managers and Business Analysts across functions to identify and solve varying problem statements.-

About the role:

- As Growth Associate in our team, you'll play a huge role in driving growth in the non performance communication team . You'll handle on-app and off-app communications including but not limited to PNs, SMS and Whatsapp campaigns , popups etc

- You'll own the execution, tracking and performance of our campaigns and experiments. You'll also make sure the governance of overall PN system is maintained at central level and would also support other orgs within the company with campaigns support for various cross org projects.

What you will do:

- Manage and execute marketing campaigns on push notifications and whatsapp

- Partner with growth ,business and product teams on a wide variety of marketing activity, planning, and execution

- Stay on top of relevant metrics to ensure constant improvement and quality checks for better results

- Create data-based recommendations for campaigns and real estate to optimize the shopping experience

- Timely track, analyse and report performance of various constructs/activities/campaigns

- Keep abreast of industry best practices and innovations to improve relevant metrics within the app

- Liaise with various stakeholders within the organization to optimize for the platform

What you will need:

- A Graduate/PG degree in any discipline

- 1-3 years of work experience in startups/consumer internet companies in growth/category marketing roles

- Experience with CRM tools like Clevertap, MoEngage, WebEngage, etc.

- Strong analytical abilities and proficiency in MS Excel and other analytical tools

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.