Meesho - Assistant Manager - S&O - Live Commerce Segment

About the Role:

- As an Assistant Manager, you will work directly with teams leaders to help solve user lifecycle management problems. You will identify key pain points as well as solutions related to new user activation and habit formation and eventually retention.

- With complete autonomy over the implementation of all your projects, you will help Meesho explore uncharted territories with Live Commerce. You will make sure that users on the platform get redirected to experience the live stream module within Meeshos platform. From giving new users a reason to come back again, to ensuring existing users stay, your role will have a huge impact on our business.

What you will do:

- Own and deliver projects to our product experience for new users.

- Identify and prioritise areas of improvement through consumer research and data analysis.

- Optimise functions such as new user onboarding & shopping experience, in-app communications, and in-app motivation features.

- Finalise feature design with our in-house project team based on qualitative and quantitative analyses.

- Manage feature implementation, and analyse the impact of product changes.

- Own and deliver projects related to off-app communications and remarket towards new users.

- Define communication channels, consumer segments, communication triggers and actions.

- Work with cross-functional teams to implement changes in our communications strategy.

- Perform ongoing pilots and impact evaluation to support decision making.

- Own and deliver projects related to user incentives directed towards new users.

- Define the overall framework for discounting.

- Experiment with new discount frameworks.

- Monitor and own key metrics pertaining to new user activation and habit formation and retention.

What you will need:

- Minimum 2 years of total work experience.

- 1-2 years of experience in consulting with reputed firms.

- Experience in startups/tech companies in similar roles preferred.

- Proven leadership and organisational skills.

- Proven project management skills.

- Strong track record with proven growth in your current organisation.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.