Medlife - Manager - CRM & Messaging Marketing

About Us :

- Medlife - All Things Health app enables you to order medicines online from the comfort of your homes, get free delivery within 24 hours and get good discount on your order.

- We are highly a technology oriented and believe in deep data analyses for each campaign, channel, ad copy and taking only data based decisions. Each team member is expected to know and learn principles of marketing, customer behavior and company's customer, in addition to basics of digital marketing and data analysis.

Designation : Manager - CRM & Messaging

Reports into : Head - Marketing.

Job Description :

- Define objective of Medlife's Email & Messaging marketing.

- Plan to achieve targets of Marketing so that business objective is achieved.

- Come up with innovative marketing plans each month, test and scale as per performance.

- Measure, report, send dashboards of results for this channel.

- Use manual or tools to make the process efficient and error free.

Role & Responsibilities :

- Implement third party tools in setting up CRM strategy for the company.

- Usage of marketing analytics tools for analyzing marketing program and coming up with plans to keep retention levels high using messaging channels.

- Customer acquisition via Email, SMS, push notifications and other possible messaging channels.

- Use and manage third party tools available for automation and superior quality messaging.

- To constantly improve RoI from these channels.

- Improve retention rate and increased Revenue from this channel.

- RoI and repeat rate from this channel is as per business requirements.

- Track, maintain and improve RoI from individual campaigns.

Desired Technical Skills :

- 3+ years experience in Online marketing.

- Proven excellence in customer acquisition and concepts of all facets of Email Marketing, SMS marketing, push notifications and other modes of reaching customers.

- Experience in retail industry, health and wellness industry is good to have.

- Certifications that show interest in Online marketing is a plus.

- Experience with technical integrations for various ad networks and tracking tools is desired.

- Mail Chimp, icubes and similar tools for managing email marketing, automating messaging based on data analytics.

- Salesforce and similar tools for Customer-Relationship-Management.

Desired Behavioral Skills :

- Passion for Customer satisfaction.

- Fanaticism for quality.

- Good Grasp on content.

- Flair for Digital Marketing.

- Comfortable with lots of data analysis and data driven decision making.

Salary offered: 10+ LPA