Medley Pharmaceuticals - Group Product Manager

Job Description for Group Product Manager role:

1. Brand Building:

- Responsible for capturing increased brand share through strategic and tactical plans for the assigned portfolio

- Identifying market development opportunities in and scope for therapy expansion as well as creating blue oceans for sustainable growth

- Sharp competitor analysis and reviewing market information to fine-tune marketing campaigns

- Preparing brand plans and developing a long-term vision for the portfolio in terms of line extensions, profitability and robust growth

2. Data Analytics and Monitoring:

- Efficiency in MS Excel and PowerPoint to draw definitive conclusions after analyzing market data and presenting the outcomes effectively

- Tracking and anticipating promotional costs for the portfolio to ensure profitability of the SBU

3. Field Force engagement:

- Conducting cycle meetings and briefing the marketing plans to ensure effective execution through sales teams

- Training the field team regarding scientific and promotional aspects of the assigned portfolio

- Keep a close track of feedback from the sales force to understand market challenges and address the core issues within the time frame

4. Customer development:

- Ability to engage with KOLs and KBLs to understand the therapeutic needs for the assigned brands

- Plan to expand the marketing domain through creative customer engagement programs