Medical Marketing Role - OTC/Derma

Medical Marketing-OTC/Derma- Mumbai

Company: OTC

Designation: Medical Marketing-Dermatology/Acne/Hyperpigmentation

Location: Mumbai

CTC: 45 LPA

KOL management:

1. Identify Key Opinion Leaders and develops excellent relations with them to increase awareness of Derma range among key professionals.

2. Engage with KOLs by organizing & leading online webinars, Continuous Medical Education (CME) activities & round tables/group meetings.

3. Dermatological congresses:

- Initiate and lead participation at relevant professional fairs and congresses to increase awareness and build trust and endorsement.

4. Scientific release

- Organize regional studies with KOLs to be published in local scientific journals.

5. Consultant Training (consumer focus):

- Enthus Lead & guide the training of Dermo-Consultants (offline & online) stimulating high performance instilling enthusiasm and building high commitment.

- Provide Dermo Consultants with relevant knowledge, training, and coaching (consumer and sell out focused) to gain mind space and competitive edge at POS, as well as to ensure ongoing professional development and that training and materials are tailored to the Dermo Consultants stakeholders.

6. Medical Detailing Management & Training:

- Lead & guide the team of detailers to execute the detailing and training strategy, stimulating high performance, instilling enthusiasm, and building high commitment.

- Adapt tools (folders, leaflets and manuals) in cooperation with regional medical team for use by the Detailers and sales reps ensuring clear and credible information that aligns with global brand strategy and is tailored for the detailers/sales reps stakeholders.

- Defines and executes training for the detailers and sales reps ensuring the ongoing professional development of the individuals and BDF credibility within the medical environment.

7. Sales Team Trainings:

- Train the external Sales Teams with ongoing team trainings, updates and professional development while ensuring a close and continuous co-ordination between Detailers, Sales Reps & Dermo-Consultants, looking for the highest synergy to maximize performance.