Media.net - Senior Manager - Digital Marketing

Senior Manager - Digital Marketing (Experience with search campaigns and Data)

Sr Manager - Marketing Strategy & Operations

What is the job like?

As a Sr Manager in the Digital Marketing team, we are looking for you to bring strategic insight to build a sustained Ads business. You will be managing teams that run performance and branding campaigns of high-profile US brands using multiple ad formats such as Native, Display and Search with a potential of scaling to many more. We look for people who are naturally inclined to dig into the numbers, and are looking to grow alongside a fast paced product. An inclination for bringing structured business processes, deep data analysis data and a willingness to learn new products & ecosystems is a must.

What makes this role exciting is that you will have the opportunity to work closely with the Sales, Product and Engineering team - Impact the Product Roadmap & the Business Strategy alongside growing the business.

Core Responsibilities :

- Develops account strategy in partnership with sales Directors and Product and is accountable for the execution of strategy and achievement of KPIs

- Manage a team of 5+ campaign managers who will run search, display and native campaigns

- Build strong relationships with partner teams across media.net and our external partners

- Continuously work to expand our services portfolio and managed ad spends

- Drive advertiser facing technical account management conversations using the help of technical product operations teams

- Forecast campaign scale and understand advertiser market positioning on the basis of the ads brief and industry research

- Collate market insights about advertiser goals and industry trends into actionable campaign strategies

- Identify the right campaign goals and KPIs based on advertiser goals from awareness to website traffic to website actions and performance

- Consistently conduct creative and targeting experiments to optimize campaigns for profitability

- Ability to visualize and dissect campaign reporting for both leadership reporting and to iteratively improve performance

- Build business cases, sales pitches and experiments to support sales conversations to expand advertiser budgets

- Provide creative copy suggestions and graphical ad templates for Search and Display campaigns.

- Manage Display network placement lists on AdWords and other contextual advertising platforms.

- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting across the Search & Display networks, and other facets of paid search in accordance with revenue goals.

- Maintain awareness and expertise of the advertiser industry landscape as well as the digital advertising landscape

What skills and experience do you need?

- 5-10 years of relevant work experience as a team leader and hands-on campaign manager (experience running Search and Display campaigns via popular DSP platforms like DV 360 / Trade Desk / Google Adwords would be a plus)

- Excellent data analysis, interpersonal, communication and storytelling skills to be able to present campaign results effectively (Experience in a data analyst role is a plus)

- A logical thinker with a high level of drive, initiative & self-motivation and can meet deadlines efficiently

- Hands-on experience on with analyzing spreadsheets and digital analytics tools like Google Analytics

- Passionate about marketing and transforming advertiser bottom-line results with digital media

- Excited to get your hands dirty and consistently striving for better results through newer solutions and leveraging in-house resources

- Experience in product feature building, analytics and insights will be a huge plus!

- Aptitude & willingness to learn technology