Media.net - Associate Manager - Campaign Management - Performance Marketing

Associate Manager - Campaign Management (Performance Marketing Experience)

About Media.net

Media.net is one of the world's leading companies in the contextual advertising space, providing a wide range of advertising and traffic monetization solutions. Since its founding, Media.net has constantly broken new ground in building innovative contextual advertising solutions. We serve our real-time contextual ads, customized for each visitor and each page view, across billions of visitors, across 10 million sites/domains on a server infrastructure that runs 1000+ CPUs, terabytes of RAM, and hundreds of petabytes of data.

With more than 1500+ employees and growing, Media.net has one of the largest teams worldwide building a global contextual advertising business. Media.net is one of the top 5 largest ad tech companies by market cap. By revenue, Media.net is the #2 largest contextual advertising business worldwide.

Profile sketch :

- A successful Campaign Manager pushes the bounds of their creativity in identifying the right product/service, matching that with the right audience, and designing ad collateral that captures the audience's attention. We have observed that most often the top Campaign Managers are self-starters, and problem solvers and have oodles of perseverance.

- This role is perfect for those who seek to see their day-to-day efforts turn into quantifiable results. Your work directly impacts the team's and company's bottom line and what's better than being able to see the results of your work on a daily basis.

Designation: Associate Manager - Campaign Management

Location: Andheri (e), Mumbai

RESPONSIBILITIES:

Monetization :

- Understand and master consumer trends in the North American market across high-performing categories

- Design monetization strategy through audience identification, trend mapping, ad collateral design, and optimizations

- Maximize advertiser ROI while ensuring optimal user experience and adherence to compliance rules

Experimentation:

- Creatively identify and pursue audiences via catchy and relevant ad copies

- Put the science in the art of advertising by measuring the impact of tests at every step of the process

- Analytics and Growth Hacking

- Using business intelligence reports to identify trends and patterns in advertiser and consumer trends

- Use cutting-edge minute-by-minute real-time reporting to directly impact both supply and demand side metrics

- Literally, be part of the growth team by contributing directly to the team's and company's bottom line.

- Team Building and Management

- Build & manage a team to drive the required efforts

- Learn from mentors who are industry specialists and mentor new joinees yourself

- Work with Account Management and Product teams to help improve reporting, introduce alerts and automation

- Mentor and conduct training program for new joinees

YOU SHOULD APPLY FOR THIS ROLE IF:

Required Experience :

- You are a postgraduate with a knack for data analysis, creativity, entrepreneurial aptitude, and business acumen

- 3+ yrs of experience/interest with media buying platforms such as AdWords, Facebook, and Native traffic sources/platforms.

Logical Approach:

- You have a structured thought process and are methodical in your approach to solving problems

- You are at ease managing lots of data, identifying data trends and patterns, and are able to translate them to actionable campaign management methods

Creative Mindset:

- You are creative in your methods for identifying the right products/services for the right audiences

- You are able to find creative methods to optimize campaigns and maximize profits

Problem Solver :

- You are proactive in your approach to problem-solving and navigating ambiguity and complexity

- You persevere and never give up on the first try. You are solution-oriented in your approach to work

Collaborative Abilities :

- You have the ability to collaborate and build relationships with your mentors and other peers on the team

- You think 'team' and take initiatives to build processes for knowledge transfer, training, improving efficiency etc