The Digital Marketing Manager will specialize in crafting, planning, deploying, and optimizing digital/online marketing campaigns for Channels
- Will be responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web, eCommerce and SEO to drive the business forwards through key marketing channels.
- The ideal candidate will have a passion for online marketing and will be responsible for owning the strategy and execution of campaigns across online channels.
- Create and manage the brands social influencer programs, including sourcing and managing vendors and bloggers.
- Web Analytics
- Run reports, analyze, and synthesize web analytics including web traffic, email delivery, online search & display performance.
- Devise and execute email strategy and campaigns that are analytical, exciting and engaging
- Engage consumers through day-to-day management of the brand(s) presence on Facebook, Twitter, You Tube etc.
- Develop and execute Social media strategy and media campaigns through relevant platforms
- Administer Charter Baking websites. This includes updating content, managing event calendar, manage online images and photo galleries.
- Develop online search engine marketing (SEM)strategy. Consult with agency partners to build programs. Continual tracking and optimizing (SEO)of plan on a regular basis.
- Leads the development and execution of interactive and digital marketing programs to drive brand presence via all effective channels of online communication.
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