Media Relations Manager - Strategy & Sustainability

About The Company:

Ara's Client is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, they offer Strategy and Consulting, Technology and Operations Services, and company Song - all powered by the world's largest network of Advanced Technology and Intelligent Operations centres.

The Role:

We are looking for a dynamic public relations pro to lead the strategy, execution and coordination of a comprehensive media relations program for organisation's business across several key areas within Strategy and Consulting (S&C) business, with direct responsibility for executing the media relations campaigns for organisation's Strategy and Sustainability Services. It would involve a particular focus on helping shape messaging of leadership in management consulting space and the sustainability sector amidst systemic digital, social and organizational disruption, across industries. The role is responsible for generating top tier media coverage in influential press in support of key priorities, iconic thought leadership, S&C business objectives, research content, and business leaders.

Key Responsibilities:

- Create media strategies that work in synch with functions, networks and industry media leads and marketing teams to develop themes and messaging that align with overall marketing planning as well as overall trends, media moments and major events. This includes managing an editorial calendar for thought leadership launches, regular byline contributions and navigating potential internal and external news conflicts, in addition to direct outreach to journalists.

- Establish executive positioning platforms leveraging subject matter experts.

- Coach and prepare spokespeople.

- Drive the content pipeline for media relations on clients stories, research and thought leadership.

- Collaborate within and across the global media relations team to craft proactive outreach/briefing initiatives surrounding key industry events as relevant.

- Monitor the competitive landscape for media mentions and share of voice, applying this knowledge to improve oragnisation's overall position as well focus in reporting (monthly, quarterly, per campaign) using agency resources as well as key technologies like Meltwater.

- Conduct and analyze market/competitor/influencer research as input to positioning and external marketing and communications plans.

- Drive the application process for industry important awards and rankings; promote wins.

- Manage and develop professional working relationships with key journalists and client peers.

- Work with industry marketing & communications team to create and execute effective social media initiatives for functional leadership and other S&C executives.

- Ensure that industry media relations initiatives are consistent with strategic business objectives .

Skills Required:

- Experience at building strong working relationship and providing strategic counsel to senior leadership.

- Demonstrated leadership, teamwork and collaboration in professional setting.

- Demonstrated knowledge and ability for media measurement tools, tactics and capabilities.

- Natural storyteller with ability to connect capabilities to industry news.

Preferred Skills:

- Strong relationships with industry business and trade press/media influencers covering the travel industry.

- Able to leverage social media to augment and amplify media relations program. Broad based business acumen and ability to quickly grasp organisation's business strategy.

- Global perspective and understanding of business marketplace; quick thinking with an inquisitive nature and desire to learn about economic and business drives, the technology ecosystem and all aspects of business.

- Able to partner with and influence executives at all levels of the organization through relationship building and executive-level presence.

- Demonstrated ability to provide strategic support and counsel; issues management experience a plus.

- Exceptionally detail oriented yet equally flexible and agile. Comfortable with ambiguity.

- Proven ability to manage multiple tasks under tight deadlines.

- Excellent negotiation, influence, mediation and conflict management skills.

- Strong leadership skills-team building, supervision, mentoring.

- Ability to work autonomously and independently yet integrate and collaborate with other areas within Marketing & Communications and other areas within organisation.

- Demonstrated leadership in professional setting; either military or civilian

- Demonstrated teamwork and collaboration in a professional setting; either military or civilian

Qualifications & Experience:

- Bachelor's degree or other university degree.

- Minimum of 8 years' experience in PR/corporate communications with a focus on technology, thought leadership and content PR, in-house or agency