Media Planning & Buying - Telecom

We are hiring for a renowned Telecom Giant,

Job Description :

Media Planning :

- Based on agreed TA definition, develop R/F& GRP targets at campaign level

- Develop a campaign wise & Circle wise plan to cover each of the following media: TV, Print, Radio, outdoor, digital and any other media

- Ensure competitive benchmarking within & outside the category

- Be responsible for the entire process from briefing to development and execution of plan

- Be responsible for the entire process from briefing to strategy, to coordinating with circles for execution and monitoring of outdoor plans

Media Buying :

- Ensure that each campaign delivers the agreed annual CPRP targets

- Work with SCM to deliver contracts as per agreed targets

- Create rate benchmarks for outdoor and ensure delivery of the same

- Develop a relationship with media vendors in the outdoor space to ensure we get preferred access to media opportunities

Media Research :

- Identify research opportunities for outdoor to improve our understanding and improve effectiveness and efficiency

- Develop programs to identify best media solutions, on a circle by circle basis

Budget Management :

- Ensure maximum media efficiency for each campaign due to timeliness & value of purchase decisions

Media Execution :

- Ensure compliance with annual guidelines

- Liaise with brand and product team for most effective deployment and efficient solutions for each campaign

- Plan, execute, and monitor campaigns based on agreed annual guidelines

- Track performance of campaigns by circle based on agreed objectives

Challenges :

- Managing media across multiple campaigns

- Ensuring best deals with media partners

- Ensuring timely deployment of media initiatives

- Being aware of new opportunities in media