Media Planner - Digital Marketing - IT

Digital Marketing Media Planner

Key Responsibilities and Outcomes (What the Person needs to accomplish in the role?

Key Responsibilities :

- Analytics: Perform data-intensive analytics that identifies opportunities to maximize lead generation and lead conversion at the lowest possible costs.

- Business Process Management: Own, manage and track geographic lead generation and campaign optimization to meet or exceed stated goals. Own funnel optimization. Manage A/B Testing.

- Key Success Metrics: In this role, you will own a derived set of standardized and well-documented key marketing metrics including CPC, CTR, and CVR

- Key Outcomes: Address key business drivers:

- Demand Optimization: Given our buyer demand coverage, how do we optimize media spend for the highest value to our customers and lowest cost/highest profitability?

- Test and Experiment: Project management for idea generation, planning and implementation of CR / marketing tests.

- Tracking and Measuring: Ensure steady supply. Optimize traffic sources, manage geographical targeting.

- Qualifications: Education, Competencies (Knowledge, Skills & Behaviour) and Experience

Minimum Qualifications :

- MBA -TIER 1 or 2 Institute (Specialization in Analytics/ Marketing)

- 5-7 years of relevant experience with translating data and trends into marketing initiatives.

Ideal Profile :

- Excel wizard and a numbers person.

- Runs with projects and owns them until the very end.

- Gets things done and savors the power of results

- Clear and consistent communicator.

- Is a problem finder & fixer: What data points should we consider, that will lead to higher performing leads?

- Creative thinking to design tests and experiments to drive funnel optimization.