Media Planner/Buyer - Media Firm

Salary offered: 8 LPA

Job Title : Media Planner (Buyer)

Experience : 2-5 yrs

Qualification : Graduation/Post Graduation or any equivalent qualification

Location: Mumbai, Maharashtra

Job Responsibility :

- Responsible for understanding clients marketing objectives/goals and agency deliverables

- Should have the ability to contribute to key strategic recommendations based on clients brief and challenges

- Should be enthusiast in data mining to arrive at media platform and innovations

- Diligently work towards making the company a top performing agency

- Ensure the team follows due processes

- Should have experience in managing a team and P&L activities.

- Result oriented approach and good communication skills are must

- Responsible for contributing ideas to grow the clients business

- Pro-actively providing the clients marketing plans with the greatest amount of value-ad

- Consumer profiling based on habits & behavior, identify target audience, competitor tracking, analysis & market prioritization.

- Planning, Buying & Executing brand campaigns, monitoring campaigns performance vis-a-vis competition.

- Monitor competitor activities & devise clients strategies to add maximum value to their media budget.

- Co-ordination with Press, TV, Radio, etc.