Media Planner - Advertising Firm

Company Description :

Our Client is a diversified Communications Group founded in 1988 that today boasts of 24 Business Units across 11 specialized functions of Advertising, Media, Business Analytics, Outdoor, Activation, Events, PR, Retail, Entertainment, Mobile, and Sports. The Group employs over 1,000 communication professionals across offices in India and Bangladesh.

Job Description :

- Identifying and understanding target audiences

- Determining the most effective media mix to display ads

- Coordinating, monitoring, and evaluating media campaigns and strategies

- Collect and analyze market data

- Identify target audiences and understand their behavior and habits

- Determine the best media outlet mix for our campaigns

- Optimize ad campaigns according to geographic exposure, frequency, time spans and more

- Allocate budgets and monitor costs

- Follow media trends of online and offline

- Evaluate the success of media strategies and campaigns

Requirements :

- Proven experience as a Media Planner; experience in digital media is preferred

- Broad knowledge of media channels

- Familiarity with campaign evaluation metrics and media buying

- Working knowledge of analytics tools

- Excellent communication and teamwork skills

- An analytical mind with an aptitude for statistics and math

- Strong decision-making skills

Mandatory skills required :

- Total experience between 2-6 years

- At least 2 years experience Experience DV360 or Shopify

- At least 2 years experience in biddable

- Facebook and google certification

- At least 2 years client-facing experience

- Graduate or Post Graduate