Media Manager - Planning & Buying - FMCG

We are pleased to introduce ourself as a reputed Executive Search Agency based at Delhi by the name of OPTIONS INDIA .We handle recruitments in the FMCG industry and have catered to companies like- Nestle India, Dabur, Pepsico, Frito Lay India, 3M, Agrotech Foods, Johnson & Johnson, Reckitt Benckiser, TATA Tea, Perfetti, Glaxo Smithkline etc.

We are currently sourcing for a Media Manager (Planning and Buying) position with the topmost FMCG MNC in India. The position is to be based at their Corporate Office in Kolkata.

Company Profile:

Our client is the topmost FMCG Groups of India and is an integrated and diversified group. With a market capitalisation of over US $ 30 billion and a turnover of US $ 8.0 billion, it is Rated among the World's Leading Companies by Forbes magazine. It has a very diversified product portfolio including Foods, Snacks, personal care, haircare, household care segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best FMCG employers to work for.

Job Profile:

- The role will be responsible for managing media planning and buying for entire mass media advertising for the fast growing FMCG products business.

Job Dimensions "Principal Accountabilties
- Responsibility of Media Planning, Buying & Releasing.

- Work with various brand teams to evolve media strategy for various brands

- Benchmark median processes with industry and improve the current processes

- Checks and Balances such as - brand post evals (monthly), channel performance evals and reconciliations (monthly), channel sales inventory tracking (monthly / quarterly), weekly GRP / program TVR report,

- Budgeting & ROI Analysis, Market share & sales trends (by SKU & Markets) and subsequently planning media buying initiatives for varied portfolio of brands

- Understanding & experience in new media channels i.e. Digital & Social.

- To develop a customer centric corporate image through consistent communication / to build Annual Communication plan / Internal communication / Managing agencies (media /Creative, Events)/ Finalization of media plans

- Responsible for managing and executing marketing /advertisement plan across media channels.

- Identifying the target audience for a particular media campaign and deciding how best to communicate to that audience.

- Liaising and building relationships with clients and media sales companies;

- Negotiating with media sales companies to obtain the best rates and most appropriate media spaces in online, broadcast and print advertising;

- Liaising with media sales people to adjust media schedules in response to audience figures;

- Booking individual media spots, pages, posters, internet banners, broadcast adverts, etc.

- Spearheading the negotiations and effective utilization of budgets.

- Monthly / Quarterly review of media input Vs output.

- Market Intelligence & Rapport Leverage.

- Ensuring Coordination between channels & media operations team.

- Liaison with media partners.

Essential/ Must have Attributes/Critical success factors:

- Strong communication, relationship and collaboration skills

- To have up to date with industry research figures, including distribution figures (newspapers and magazines) and audience figures (TV and radio);

- Monitor buying strategies

- Ability to stretch the rupee by looking beyond the obvious

- Proven use of new media ie digital

- Ability to aid the business’s focus on micro marketing

- Ability to innovate with media choices.

Candidate Profile:

Qualifications & Certifications: MBA/ PG Diploma in Mktg/ Advtsg from a premier institute

Desired Experience Level: 10+ Years of work experience post MBA; should have handled similar role earlier for atleast 10 + yrs

- Preferably with experience in Media Agencies like -Lintas International, Carat Media Maxus, Mindshare, Mediacom, Lodestar, MEC, etc

Salary : Around Rs.24.0- 28.0 Lpa

Location: Kolkata

For this we require you to furnish the following details:

- Your latest updated CV as a word attachment.
- Your current and expected compensation package.
- Your willingness to relocate to Kolkata

Lalit
Options India,
Noida