Media Manager - FMCG

Urgently looking for Media Manager for a leading FMCG Company for Pune location

Location: Pune

Exp- 8-15 yrs

Qualification: Must be MBA

Job Responsibility:

- Develop strong understanding of consumer, competitive and brand health from a media stand point. Maintains updated knowledge of consumer media behavior, products, competitive position and related market trends and drivers.

- Sound consumer understanding of media consumption behaviors and habits across target audiences. Identifying new trends and shifts in media consumption habits.

- Develops and implements (within the budget limits) the operational marketing campaign to achieve the defined marketing/media objectives.

- Proposes co-marketing and sponsorship activities, in accordance with the target positioning and in coherence with the Brand Equity.

- Have a complete understanding of the media scene in India (media trends, media consumption habits across various target audiences, new media etc)

- Develop and maintain a working relationship with external vendors, Media houses, Research agencies and Advertising agencies for promotional activities and Brand initiatives.

- Manages the assigned budget within his area of responsibility, i.e. advertising, promotional costs, and costs associated with market research and analysis.

Interested Candidates Can apply with their Updated CV & ctc details at cv@acreaty.com

Tanushree Chatterjee | Team Leader- Recruitment |
Acreaty Management Consultant Private Ltd.