Media Manager - FMCG

YOU WILL TAKE CARE OF

- Owning the relationship with media agencies across the region

- Owning and managing media strategy for key brands

- Leading the process of developing annual media plans, strategic media projects and media buying for the brands.

- Monitoring the implementation of media plans and execution of media deals by coordinating with media agency.

- Strategic tie-ups with TV channels to create a 360- platform for specific brand campaign/activation.

- Negotiate with channels/ Digital Platforms for brand specific requirements.

- Developing media innovations and media properties for the brands.

- Develop ROI models to drive efficiencies across channels

- Work closely with the marketing function to understand key business issues.

- Analysis of market/competition trends for formulating sourcing strategy and driving efficiency

REQUIRED QUALIFICATION:

- Ideally MBA in Marketing with 8 years or more years of experience working in FMCG media/marketing and/or media agency account management/planning.

- Strategic planning skills and experience developing PR and integrated marketing campaigns with strategies and tactics connected to tangible metrics and outcomes

- Experience overseeing and coordinating multiple media agencies and partners.

- Understanding of and experience with consumer insights and market research.

- Experience building brands and driving sales through integrated marketing and solutions and campaigns.