Media Lead - FMCG

Major Accountabilities:

- Focus on Media analytics

- Work closely with the Global team to embed centrally generated best practice media planning and buying guidelines, KPIs and standardized reporting.

- Adapt central guidelines for local implementation

- Support GM and senior commercial team in media investment decisions.

- Develop, in close co-operation with the media agency, a negotiation strategy to maximize ROI on the media investments .

- Provide the Marketing teams with balanced advice on the construct of the Connections Plan/Media Plan based on the Marketing and communication objectives.

- Strong understanding of how all aspects of media can be used to drive business, along with full funnel understanding of brand building

- Become a proponent of company's Brand Edge Media planning (Connections planning) process.

- Support the Marketing teams to develop their relationship with the Media agency planners and how to have effective dialogue with the Media owners.

- Ensure that the media agency operates at its full potential across all aspects of the business.

- Have an in-depth knowledge of offline media operations including television, print and radio, along with a strong understanding of major local media networks

- Champion paid digital media, driving adoption/usage of key existing platforms (e.g. Google Marketing Platform, Facebook) as well as pushing new innovations

- Have a working knowledge of the programmatic and overall AdTech space and players

- Manage the deployment of all paid digital media activity (Programmatic, Paid Social, OTV/CTV, etc.).

- Integrate data-led thinking and audience planning into digital media planning and activation

- Work collaboratively with the Digital Team to ensure paid digital strategies and effectively linked to the owned, earned and eCommerce work (separately managed by a different team)

- Management of the media planning and buying between the media agency and company.

- Manage the execution of contract with the media agency and the individual media owners