- Understand business objectives of client & suggest media strategies to meet them.
- Consumer profiling based on habits & behavior, identify target audience, competitor tracking, analysis & market prioritization.
- Planning, Buying & Executing brand campaigns, monitoring campaign's performance vis-a-vis competition.
- Should be well versed with numbers.
- Monitor competitor activities & devise client's strategies to add maximum value to their media budget
- Media Buying & Media Planning for mediums like Television, Print, Radio & Cinema for various clients
Salary range: 6 - 11 LPA
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