Medhavi Foundation - Manager - Digital Marketing

Digital Marketing Manager

Job Role:

- Plan and execute all digital marketing, including Web & SEO/SEM, marketing database, email, social media and display advertising campaigns

- Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

- Design, build and maintain our social media presence across all digital channels

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Required Skills and Experience:

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Strong analytical skills and data-driven thinking

- Up-to-date with the latest trends and best practices in online marketing and measurement

Experience : 3 - 5 years

Location: - Kolkata H.O (Salt Lake, Sec - 3)

Job Time: 9:30 am - 6:30 pm

About Us :

Medhavi Foundation is an Education and Skill Development organization founded in 2012 by IIT Alumni with a vision to bridge the gap between demand and supply of skilled manpower across vocational streams. Medhavi is driven by the commitment to develop the vocational skill manpower base in India by deploying a unique combination of best-in-class learning technologies, expert trainers in various streams and a nation-wide network of high-quality model skills training centres.

Medhavi Foundation is registered as a not-for-profit organization under section-25 of the Indian Companies Act. 1956. To achieve its mission, Medhavi Foundation has tied-up with the National Skill Development Corporation, various corporations and several State Skill Missions and has the mandate to skill-train and create employment opportunities for 75,000+ youths by 2022.

Apart from the short-term skill courses, Medhavi Foundation is a partner with renowned private Universities such as NMIMS Mumbai & Suresh Gyan Vihar University to offer Distance Education based formal degree programs.

Schedule:

- Day shift

COVID-19 considerations:

- All the mandatory precautions are taken here

Ability to commute/relocate:

- Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Required)

Experience:

- Digital Marketing: 1 year (Preferred)

- Social media marketing: 1 year (Preferred)

- SEO/SEM: 1 year (Preferred)

Language:

- English (Preferred)