MCI - Manager - Digital Marketing

Digital Marketing Manager

About the job:

- We are looking for a results-driven Digital Marketing Manager to lead our online marketing efforts and strengthen the brand's digital presence.

- The ideal candidate should be passionate about building and executing integrated digital campaigns that drive traffic, engagement, and conversions across platforms.

Company Description:

MCI is an independent global marketing communications group that focuses on a human-first approach. We specialize in events, congress organization, community solutions, and digital communications, offering a comprehensive portfolio that includes social and content marketing, research and insights.

With headquarters in Geneva, MCI has a global presence across 60 offices in 31 countries. We have been driving positive change for the world's leading brands, associations, and not-for-profit organizations for over three decades.

In India, we have been delivering successful events through our Offices in New Delhi & Mumbai and operating through satellite offices in Bengaluru and Hyderabad.

MCI India has proudly earned the prestigious Great Place to Work certification, a testament to our exceptional workplace culture and commitment to our people!

Corporates from the Technology, Consulting, Automotive, and Energy sectors amongst others dominate our client portfolio. Being a part of MCI Group, our key strength lies in being 'GLOCAL' offering global standards with local expertise.

Key Responsibilities:

- Oversee all digital marketing initiatives for an online travel service platform, driving growth and customer engagement.

- Develop and implement effective e-commerce strategies to enhance user experience and increase online sales.

- Lead the formulation and execution of brand strategy to strengthen market positioning and brand awareness.

- Create and execute sales strategies that align with business goals and drive revenue growth.

- Plan, execute, and optimize multi-channel marketing campaigns to achieve business objectives.

- Manage marketing budgets, ensuring optimal allocation across campaigns and channels to maximize ROI.

- Oversee social media strategies and content, enhancing brand presence and audience engagement across platforms.

- Lead PPC campaigns, focusing on strategy development, keyword optimization, and performance analysis.

- Manage and optimize Google AdWords campaigns to drive targeted traffic and conversions.

- Analyze performance metrics across all channels and use insights to inform strategic decisions and improvements.

Qualifications:

- Bachelor's or master's degree in marketing, Business, or a related field; master's preferred.

- Proven experience in a senior digital marketing role, ideally in the travel or e-commerce sectors.

- Strong analytical skills with experience in data interpretation and reporting.

- Excellent leadership, communication, and project management skills.