Job Summary : Responsible for translating the marketing calendar aligned with the business heads into creative execution for various Brand extensions. Job Responsibilities : 1. Map annual marketing calendar in alignment with 3 year business roadmap 2. Work closely with the Business Leads for the 3 verticals ensuring delivery of monthly / quarterly/ annual targets 3. Own the responsibility for the annual and quarterly plan for the function ( in alignment with the 3 year roadmap) 4. Define campaign objectives, marketing activities and align the same to the business objectives. 5. Draft and brief the agencies on the marketing creative. And Evaluate effectiveness of the creative. 6. Ensure that there are no quality misses in the entire process and accurate information is delivered. 7. Monitor and execute on ground activations that form vital part of the Marketing Campaigns. 8. Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities. 9. Responsible for 360 degree implementation for the Brand Campaigns including creation of toolkits 10. Ensure all activations and promotions are executed well within the budget. 11. Work with agencies to convey campaign requirements and provide recommendations with overall database and campaign knowledge. Preferred Total Experience : Minimum 5 Years of experience in Campaign planning and execution. Experience in Marketing with FMCG, Retail and F&B organizations. Start-ups experience preferred.

Mumbai

McDonald's - Senior Manager - Brand Marketing 

McDonald's - Senior Manager - Brand Marketing  ,Job Description for McDonald's - Senior Manager - Brand Marketing  in McDonald's in  Mumbai for (8-10) years of experience. Apply Now!

Job Description for McDonald's - Senior Manager - Brand Marketing  in McDonald's in  Mumbai for (8-10) years of experience. Apply Now!