- Work with the Brand Management team to build the McDonald's brand in line with the Brand Promise for customers, local communities, and employees - Lead the brand / project teams and play the role of a 'brand champion' across the market segments - Define customer segmentation guidelines and promotion campaign strategy - Oversee branding and promotion initiatives and assess impact across products and channels - Lead the agencies/partners in the development, execution and on-going evaluation of all relevant aspects of the marketing strategy (e.g., promotion, research etc.) for the country - Understand key consumer insights and ensure integration of insights and trends in reviewing brand promotions and consumer engagement activities - Evaluate the results of branding initiatives, tactics and leverage brand audit results to adjust the marketing plan as needed to ensure that the annual marketing sales goal is met - Establish measures to drive incorporation of feedback from Regional Marketing teams on effectiveness of initiatives undertaken to promote brand acceptance and to meet customer expectation

Mumbai

McDonald's - Manager - Brand Marketing 

McDonald's - Manager - Brand Marketing  ,Job Description for McDonald's - Manager - Brand Marketing  in McDonald's in  Mumbai for (4-6) years of experience. Apply Now!

Job Description for McDonald's - Manager - Brand Marketing  in McDonald's in  Mumbai for (4-6) years of experience. Apply Now!