McCain Foods - Brand Manager - Retail B2C - Contractual Role

Primary Purpose of Role

Responsible for brand McCain India. The primary purpose of the role is to develop strategy and execution plan to grow consumption and increase penetration of the said category, with focus on delivering the P&L and Market Share targets

Roles and Responsibilities and Key Deliverables

1. Responsible for the business, brand, and innovation P&L

2. Brand owner for McCain brand: prepare, evaluate and implement marketing programs (for example, TV, digital, PR and in store) working with our agency partners

3. Developing, implementing and executing strategies and initiatives for the Indian market in Retail channels.

4. Provide in-depth analysis of the marketplace through consumer research and data and competitive trends, responsible for thinking and execution of insights

5. Supporting the commercial team with Consumer insights

6. Analyzing market and category dynamics

7. Controlling the marketing budget to maximize its return on investment

8. Leading the Demand Planning and S&OP processes for the category

9. Collaborate with cross-functional teams and agencies such as PR, packaging, design, supply chain, commercial, and operations to achieve brand objectives.

Knowledge/Experience: To effectively perform in this job, the position holder must have:

1. 8- 9 years of experience in the relevant category or FMCG included

2. Relevant experience in same space

Professional and technical competencies:

1. Excellent communicator, both written and verbal, Interpersonal, influencing skills, and strong analytical skills.

2. Ability to think and execute