McCain Foods - Area Sales Manager - Modern Trade

Area Sales Manager - Delhi (Modern Trade)

Job description :

Hiring dynamic professional for our "Great Place to Work" certified organization in the role of ASM - Modern Trade. Role is responsible for driving the aggressive volume growth agenda in NCR market. Identifying current and future opportunities in the geography by actively working to improve Input KPIs, engaging Field Sales teams and ensuring the business objectives are met through focused efforts. The role is based on Delhi and reports to RSM North and East.

Roles and Responsibilities :

- Develop McCain business in NCR to achieve short and long-term objectives along with planning for MT channel, apart from leading new business opportunities. Responsible for making robust plans to drive sales volumes.

- Driving sales team efficiency through effective utilization of sales enablers like DMS/ SFA by the sales team/ channel partners. OJT with field sales to sharpen their Sales Pitch.

- Efficient distribution and sales management by being on top of business priorities. Them. Establish well-defined processes for Distributor/Sub L D appointment considering key parameters around distribution management like ROI, investment components, margins, scope of business growth, do lead process for aligning existing distributor partners with their monthly targets and ensuring adequate investments for reqd. infrastructure.

- Handling sales through distributors to MT retail accounts like Big Bazaar, DMart, ABRL, Spencers etc.

- Direct Cash and Carry accounts like Metro Cash & Carry, Walmart etc. and few independent self service stores for allocated area.

- Negotiation and generation of PO's from local buying managers thru team or self. Servicing of PO's in coordination with supply chain for Stocks.

- Ensuring 100% fill rates to MT accounts by managing stocks at distributors and right forecasting.

- Managing listing in local key accounts, running of monthly promotions in all accounts as per directions from Seniors.

- Reconciliation of local sales promotions budgets/ Invoices with coordination from Accounts and Finance team.

- Handling Trade Activation for MT Accounts for Merchandising Activities like new launches, Visibility and Promotions conducted at the account level.

- Handling Third party team comprising of Promoters and supervisors at the outlet level for merchandising and off takes of products.

- Analysis and studying competitors on timely basis.

- Guiding the team (sales team/ channel partners) to develop high level of engagement and strong working relationships with trade partners MT accounts to influence in-store fundamentals - Planogram, Assortment and Share of Shelf, in order to deliver targeted volumes and market share

- Tracking and reviewing the performance of third party payroll team members (TSI/Promoter), and giving performance feedback to relevant stakeholders.

- Build a winning culture ensuring high engagement and performance through a diverse team.