Max Life Insurance - Manager/Senior Manager - Marketing Strategic Partnerships

A.Launch products and increase LI penetration across segments with Bank partners: Develop and manage campaigns for new/ existing products in addition to segment specific campaigns.

B.Work with the Bank to Activate various sellers and visibilise the MLIC brand.

C.Product : Work with the product and distribution teams and develop campaigns to enhance product penetration across seller segments.

E.Marketing / Brand:

- Work towards achieving the brand consideration scores through sustained customer/ prospect programs with the partners

- Keep in view brand scores for action planning and initiatives across zones/ circles

- Integrate all communication so that it is commensurate with the Brand thought

- Keep in view the Brand guidelines and ensure quality output

- Monitor & Benchmark all communication in the Banca space to identify opportunities

F. Spends management:

- Program planning and execution within budgets

- Ensure maximum cost efficacy of marketing budgets

- Monitor spends to remain within limits

G.Compliance with Regulatory and Legal guidelines:

- Use & File of all customer facing marketing collaterals

- Documentation and Management of Customer Facing Communication

- Work with legal and compliance to ensure all communication is approved

- Work with the actuarial teams to ensure compliance for filing requirements

H.Creative Agency Management:

- Provide timely Briefs to Ad Agencies and Vendors

- Work towards Quality Output and continuous feedback to the creative agencies

- Planning & managing timely delivery of campaigns with the creative agency